DENTIMAX
DESIGNING CONTENT THAT CONVERTS FOR A LEADING DENTAL TECH BRAND
DentiMax is a dental software and imaging company known for intuitive, high-performing products—like their award-winning Dream Sensor and FLOW cloud-based software. While their tech led the industry, their marketing content needed a fresh perspective that could connect with modern dental practices.
Overview
Approachable
Innovative
Professional
Personality
Services
In-House Designer
DentiMax had strong product-market fit but lacked unified messaging and a polished design system across its content. Many materials were overly technical or inconsistent, which created friction for prospects unfamiliar with dental software. My challenge was to simplify the complex, align visuals with voice, and help the brand feel as modern as its tech.
The Challenge
As Content Designer and Designer Specialist, I worked cross-functionally with marketing, product, and leadership teams to create strategic, visually cohesive assets that clarified value propositions, elevated brand trust, and drove customer action—online and in print.
My Role
EMAIL CAMPAIGN
Redesigned and modernized email campaigns to boost engagement and click-through rates. Streamlined layouts, sharpened branding, and made calls-to-action more compelling.
The result was cleaner, more effective communication that elevated the brand and drove results.
Emotional Connection: Photography of real people makes the email relatable and credible.
Stronger Persuasion: Testimonials and pain-point solutions create social proof and urgency.
Higher Conversions: Clearer, benefit-driven CTAs encourage clicks.
KEY IMPROVEMENTS
Professional Look: The design upgrade communicates trustworthiness and innovation, which are key for healthcare technology.
Scannability: Readers can quickly grasp the offer, benefits, and next steps without overloading on text.
Visual Energy: Seasonal theme makes the campaign feel fresh and attention-grabbing
Clear Benefits: Highlights what makes the product special beyond price
Stronger CTAs: More persuasive, action-focused, and aligned with customer motivation
KEY IMPROVEMENTS
Layered Offers: Discount + bonus adds extra incentive to act now
Urgency Framing: Repeated reminders about deal expiration drive faster response
Print Ads
Redesigned the DentiMax ads with bold type, high-contrast color, and streamlined messaging to grab attention while keeping the brand clean and modern.
Bold, high-contrast layouts that grab attention immediately
Clearer hierarchy of message: discount, compatibility, bonus offers
Seasonal and lifestyle cues that feel fresh and timely
KEY IMPROVEMENTS
Engaging QR codes and phone CTA for instant response
Stronger alignment with premium, innovative brand identity
new product launch
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