FERVOR RECORDS OSTRICH FESTIVAL

REINVENTING A LOCAL ICON FOR THE SOCIAL ERA.

The Chandler Ostrich Festival is a long-standing Arizona tradition known for its vibrant mix of carnival rides, live music, quirky attractions, and of course, ostriches. As the event evolved into a multi-day, modern entertainment experience, the festival needed a fresh content strategy to engage younger audiences, boost ticket sales, and bring the energy of the event to life online.

Overview

Personality

Family-friendly
Fun
Bright

Services

Event Design

The Ostrich Festival had massive in-person appeal but lacked a cohesive digital identity. Content felt scattered, outdated, or overly promotional. The goal was to develop a visually consistent and fun forward campaign that built anticipation, sold tickets, and reflected the unique personality of the event.

The Challenge

I led the digital content strategy, visual design, and campaign execution for the Ostrich Festival’s social and promotional materials. From pre-launch teasers to real-time event hype, I helped translate the festival’s electric atmosphere into scroll-stopping content that resonated across platforms.

My Role

Event PROMO VIDEO

Produced short-form, high-energy video clips and animations optimized for Instagram Reels and Stories. These assets showcased performers, carnival action, and crowd reactions to generate FOMO and real-time buzz.

Event Sponsorship Deck

Campaign Design System
Created a vibrant visual system with bold colors, playful typography, and a mix of retro and modern graphic elements that celebrated the festival’s quirky charm. This system was applied across: