CLARA WILLIAMS

HONORING HERITAGE THROUGH DIGITAL STORYTELLING.

Clara Williams is a luxury jewelry brand rooted in craftsmanship, legacy, and modular design. Known for their statement magnetic necklaces and timeless elegance, the brand needed fresh creative assets that matched the sophistication of their product while communicating versatility to a new generation of luxury buyers.

Overview

Personality

Unique
Luxury
Mix-and-Match

Services

Email Campaigns
Lookbook Layouts

While Clara Williams had a strong identity in-store and through word of mouth, their digital content needed a refresh to remain competitive in the luxury ecommerce space. The challenge was to uphold the brand’s refined, legacy-driven look while creating modern, conversion-focused campaigns that felt fresh, not forced.

The Challenge

I was brought on to concept, design, and produce digital content for Clara Williams, translating their brand story into modern, elevated visuals and copy for email, ecommerce, and digital campaigns. My focus was to blend heritage and innovation in a way that felt effortlessly luxurious.

My Role

Email Design
Crafted a suite of emails that balanced editorial beauty with clear calls-to-action. Each email was designed to:

Tell a story (behind the collection or craft)
Educate customers on how to style or build pieces
Drive traffic to limited collections and bestsellers

Email campaigns

Visual Storytelling for Campaigns
Developed concept-driven content series that highlighted the brand’s signature modularity—showing how a single necklace could be styled in multiple ways. These campaigns leaned into emotional storytelling and elegance, with a minimalist visual aesthetic.