ISAGENIX

REDEFINING WELLNESS THROUGH BRAND-FIRST CONTENT.

Isagenix is a global health and wellness company offering science-backed supplements and lifestyle solutions. As the brand moved toward a modern, lifestyle-focused identity, it needed creative that reflected its evolution.

Overview

Personality

Minimal
Clean
Health-Focused

Services

In-House Designer

Isagenix was undergoing a brand transformation—moving away from old-school weight loss marketing and toward a modern wellness identity. The creative needed to break from outdated health clichés while remaining authentic to loyal customers and approachable to a new audience.

The Challenge

I was brought on as a creative partner to concept, design, and deliver campaign-driven assets that supported this brand shift. From packaging to digital storytelling, I helped Isagenix move beyond “before and after” and into a space of wellness, beauty, and belonging.

My Role

Business Tools

Campaign-Driven Design
Worked across teams to build assets that supported seasonal launches, product drops, and promotional pushes. This included:

Digital and print campaign graphics
Product education content

Training Event Campaign

Goal: Maximize attendance and engagement for training event

Targeted Emails
ABO Banner
Social Shareables

Product Launch Campaign

Visual Storytelling for Wellness Products
Designed visuals that positioned wellness products as lifestyle essentials, not just supplements. Leaned into clean design, calming tones, and aspirational imagery to build trust and beauty around the brand.